Record value for Norwegian salmon exports
The value of Norwegian salmon exports in the first half of 2013 totalled NOK 17.4 billion. It has never before been recorded an export value this high in the first six months of a year.
The latest figures from the Norwegian Seafood Council show an increase in the value of exports of Norwegian salmon of NOK 3.4 billion, or 25 percent compared to the first half of 2012. In the same period, the volume of exports fell by 7 percent to 431,000 tonnes. However, higher prices have outweighed the downturn in volume, resulting in an overall increase in the value of Norwegian salmon exports.
“A reduction in Norwegian salmon production combined with strong growth in demand, has resulted in increased prices for Norwegian salmon compared to the same period last year”,market analyst Paul Aandahl from the Norwegian Seafood Council explains.
In the first half of 2013, the average price of fresh Norwegian salmon increased by NOK 11.11 to NOK 39.05. In June, the export price was NOK 14.17 higher than in June last year. Compared to May this year, the export price in June was down by NOK 1.61.
Marketing manager for salmon and trout in Norwegian Seafood Council, Bjorn-Erik Stabell, identifies three reasons why fresh salmon demand is higher than ever before.
“This is due to a launch of a number of new salmon products and new distribution by fresh salmon sold in new parts of markets and new channels, such as sushi. In addition, the low prices in recent years has recruited new consumers to the salmon category. These have now become loyal salmon lovers”,says Stabell.
Volume of exports to EU stable
Despite a decline in the total volume of exports, the export volume to the EU remains largely unchanged. Almost 69 percent of the volume of Norwegian salmon exports in the first half of 2013 went to countries in the EU, up from 65 percent in the same time last year.
France was the biggest market for Norwegian salmon, with an export volume of 60,000 tonnes, down by 6 percent from the same period last year. Poland was the biggest growth market in the EU, up by 12 percent to 55,000 tonnes.
Exports to eastern Europe down
Following last year’s record growth in exports of Norwegian salmon to eastern Europe, this year to date has seen the volume of exports drop by 14,000 tonnes. However, this is still 17,000 tonnes up from the same period in 2012. This decline is attributable to a fall in exports to Russia. Exports to other countries in the region are either stable or increasing.
Export volume to Asia in decline
This year to date, exports to Asia are down by 18 per cent or 12,000 tonnes. The biggest reductions are in exports to Taiwan (down 3,000 tonnes) and Japan (down by almost 3,000 tonnes).
Reduced export volume to USA
Exports to the USA have continued their downward trend. The volume of exports of Norwegian salmon in the first half of 2013 was down by 24 percent or over 2,000 tonnes compared to the same period last year. While exports of fillets are down, exports of fresh whole Norwegian salmon have increased. In the first half of 2013, a total of 2,175 tonnes of fresh whole Norwegian salmon was exported to the USA. Until December 2011, the USA had been imposing a penalty duty on Norwegian salmon imports.
Norwegian Fjord Trout exports up in value
In the first half of 2013, the value of exports of Norwegian Fjord Trout increased by NOK 197 million to a total of NOK 1 billion. The volume of exports totalled 26,000 tonnes, on a par with the same period last year. While exports to eastern Europe declined, growth was seen in exports to the EU and Asia. In the EU, exports increased to Poland and Denmark in particular, while in Asia the biggest growth markets were Thailand and China.