Norwegian Seafood Council launches Market Report to champion sustainable seafood
A new report from the Norwegian Seafood Council (NSC) has underlined Norway’s position as a global leader of sustainable fisheries management.
The NSC’s 2012 Market Report attributes its fishing industry’s success to the ‘triple bottom line’ theory, where profit, people and planet are interlinked, directly influencing one another for economic and social success. The report has been written for a wide ranging UK audience, from those who work in all sectors of the fishing industry, aquaculture and business students and restaurateurs to people interested in sustainability issues. The Market Report features a wealth of facts, statistics and background information, including export data from Q1 2012, which highlights a 2.7% increase in exports in cod, haddock and salmon to the UK, and examines trends from the last five years.
“The people of Norway have a strong connection with their environment, and are keen to preserve the cold, clear waters which have always provided our way of life,” said Johan Kvalheim, NSC director UK and France. “This is the ‘triple bottom line’ in practice: effective management of our natural resources leads to commercial success, which in turn supports the thousands of people working in Norway’s second largest industry. Having a transparent and honest report that explains our approach and highlights the results and success we’ve achieved is a valuable way to help our British colleagues learn about our industry.”
Kvalheim continued: “The report attributes the success of the Norwegian model to the way it unites environmental concern with economic profits, so that these two elements of sustainability go hand in hand and mutually reinforce each other.”
The British fishing industry is already looking to Norway for guidance and advice on how to manage its fisheries in harmony with nature. Earlier this year, Scottish Fisheries Secretary Richard Lochhead met Lisbeth Berg-Hansen, Norway’s Minister of Fisheries and Coastal Affairs, to discuss how Norway manages issues and implements practices such as its total discards ban and to build on the already existing relationship that the two countries enjoy.
Lisbeth Berg-Hansen wrote a foreword to the NSC Market Report. She said: “Sustainably harvested and bred seafood of exceptional quality is a source of pride for all Norwegians and an inherent part of our national identity. That is why I'm particularly pleased to see the Norwegian Seafood Council focusing on the sustainability of Norwegian seafood in this report. I am proud to say that consumers around the world can enjoy Norwegian seafood, as I do, in the knowledge that it is harvested and bred in full compliance with sustainable principles.”
Norway recently announced that its 2013 Barents Sea North East Arctic cod quota is a historic 1,000,000 tonnes; this significant quota increase demonstrates Norway’s success in its commitment to managing its fisheries in harmony with nature.
It also has the highest proportion of Marine Stewardship Council (MSC) certified fisheries in the world, and 100% of Norway’s North East Arctic cod and haddock is MSC certified, demonstrating its commitment to sustainable fishing. This pro-active approach to sustainable fisheries management means that Norway now has by far the largest cod stock in the world, and consumers around the world can enjoy a wide range of sustainable Norwegian seafood, including cod, haddock, prawns and other seafood favourites with a clear conscience, and for generations to come.
The NSC Market Report is available here. If you would like a hard copy, email Bray Leino Fisk PR
Notes to editors
The NSC Market Report is available here or for a hard copy please contact Bray Leino Fisk PR or alternatively, call Lauren Nicklinson on 0117 973 1173.