If you are an Norwegian exporter or producer, and is planning to conduct a marketing project, where the Norwegian origin and/or the industry’s trademark, “Seafood from Norway”, is an important part of the communication, the Norwegian Seafood Council (NSC) can co-finance up to 50% of the cost of the project.

Do you wish to strengthen the market position of your product or company? Company Initiative is the NSC’s co-financing program for marketing activities which seek to emphasise the Norwegian origin.

Norwegian seafood has a strong position in the important seafood markets across the world and the NSC invests in many of these markets on behalf of the industry to strengthen the position even further. If you as a producer or exporter wish to conduct marketing activities, either independently or in cooperation with your customers, the NSC can through Company Initiative co-finance the part of the activity which concerns the Norwegian origin. Through Company Initiative, the NSC can provide advice and market insight as well, if desired.

The main principle behind the Company Initiative is that the NSC can co-finance the part of the activity which is devoted to the Norwegian origin, with a upper limit of 50%. 

How to proceed? - 5 simple steps

1) Prepare and plan the projectcaret

Please read through the Company Initiative guidelines carefully. This will save you a lot of time later in the process. The guidelines can be found on the right side of this page. The application and reporting procedures are simple and not very bureaucratic, but it is important to understand which costs the NSC can co-finance, and which we can not. The NSC has developed templates for various marketing materials, i.e. advertisements, roll-ups, brochures etc. for different co-financing levels. Have a look at the document “Templates Company Initiativ” which can be downloaded from this site. Do not hesitate to contact the NSC if you have any questions.

2) Submit the applicationcaret

Create a plan containing a brief description of the project, an estimated budget, address list (if in-store demo) and a timeline for the activity. Use the online application form, and be sure to prepare all necessary attachments and information before starting the sumbission process.

3) Agreementcaret

The NSC reviews the application, and if the application complies with the rules and regulations and there are budgets available, a final agreement which specifies share of co-financing, the maximum amount of co-financing, and terms of cooperation will be set up. The agreement is then forwarded to the applicant. The activity must be conducted in accordance with the agreed plan. The NSC must be informed as soon as possible if any changes are made to the agreed plan.

4) Reportcaret

Complete the project and submit a final report in accordance with the Documentation and evaluation requirements mentioned in the guidelines. Use the online report form.

5) Send invoicecaret

Once the report has been reviewed and approved by the NSC, you can issue an invoice for the approved amount of co-financing.

Application Form

Submit Application

Report Form

Submit Report