If you as an exporter or producer are planning to conduct marketing activities abroad where the Norwegian origin and industry’s label, “Seafood from Norway”, is an important part of the communication, the Norwegian Seafood Council (NSC) can co-finance up to 50% of the activity cost.

Do you wish to strengthen the market position of your product or company? Company Initiative is the NSC’s co-financing program for marketing activities which seek to emphasise the Norwegian origin.

Norwegian seafood has a strong position in the important seafood markets across the world and the NSC invests in many of these markets on behalf of the industry to strengthen the position even further. If you as a producer or exporter wish to conduct marketing activities, either independently or in cooperation with your customers, the NSC can through Company Initiative co-finance the part of the activity which concerns the Norwegian origin. Through Company Initiative, the NSC can provide advice and market insight as well, if desired.

The main principle behind the Company Initiative is that the NSC can co-finance the part of the activity which is devoted to the Norwegian origin, with a upper limit of 50%. 

How to proceed? - 6 simple steps

1) Prepare and contact the NSCcaret

Please read through the Company Initiative guidelines. This will save you a lot of time later in the process. The guidelines can be found and downloaded on the right side of this page. The procedure is simple and not very bureaucratic, but it is important to understand which costs can and cannot be covered by the NSC. Do not hesitate to contact the NSC’s Country Directors or the head office in Tromsø if you have any questions. Please be aware that the application has to be sent to the NSC at least one month before the activity is initiated.

2) Plan and send the applicationcaret

Create a plan describing the objective, budget and timeline of the activity. Use the NSC application template which can be found on the right side of this page. Please send the application to marketing@seafood.no. Use of the application template is mandatory but additional attachments can be included.

3) Developcaret

NSC has developed templates for various marketing materials, i.e. advertisements, roll-ups, brochures etc. for different co-financing levels. Have a look at the document “Templates Company Initiativ” which can be downloaded from this site. Please contact Jan Eirik Johnsen at jej@seafood.no or +47 97511384 for more information about the templates.

4) Make agreementcaret

NSC handles the application and if the application complies with the rules and regulations and there are budgets available, a final agreement which specifies share of co-financing and terms of cooperation will be set up. The agreement is then sent to the applicant.

5) Executecaret

The activity must be conducted in accordance with the agreed plan. NSC must be informed as soon as possible if any changes are made to the agreed plan.

6) Reportcaret

When the activity is completed, a report must be submitted in accordance with the documentation and evaluation requirements mentioned in the attachment "General Information and Guidelines for Company Initiative". Once the report has been reviewed and approved by the NSC, you can issue an invoice for the approved amount.