Top Seafood Consumer Trends 2025

Navigating the World of Megatrends

Megatrends Shaping Seafood Consumption

As the world looks to the fallout of US tariffs, discover the key megatrends shaping seafood consumption, from technological advancements to environmental changes and how they influence consumer choices.

 

Read chapter 1 here

Scenario Planning

Explore how scenario planning can help you navigate the complex interplay of megatrends and consumer behavior, offering strategic pathways to adapt to future uncertainties.

Discover the benefits of this approach in enhancing agility, resilience and informed decision-making in the seafood industry.

 

Read chapter 2 here

Marketing, Commerce and Technology

Explore the psychological tactics behind digital marketing and uncover how dark patterns manipulate consumer decisions.

Learn about the ethical implications and regulatory actions addressing these practices in the evolving landscape of e-commerce.

 

Read chapter 3 here

Organic Viral Marketing and Social Media Trends

Discover how organic viral marketing and social media trends are reshaping brand engagement through user-generated content and influencer partnerships.

Learn about the unique role of 'granfluencers' and the challenges of maintaining authenticity in the digital age.

 

Read chapter 4 here

UK Spotlight

Explore the unique dynamics of the UK seafood market with insights from Victoria Braathen, UK director at the NSC.

Learn about the opportunities and challenges in this market and how Norwegian seafood is uniquely positioned to meet consumer needs.

 

Read chapter 5 here

Conversations with Former NSC Trainees

Dive into the experiences former NSC trainees as they share insights on seafood consumption, industry challenges and the evolving landscape of sustainable practices.

Discover how their unique perspectives and roles contribute to shaping the future of the seafood industry.

Read chapter 6 here

Summary of the Top Seafood Consumer Trends 2025

Read the key takeaways from the Top Seafood Consumer Trends 2025 report. 

 

Read chapter 7 here