Together we win the world for Norwegian seafood

The new animated film ViQueens tells a fresh story about Norwegian Vikings, with seafood playing a central role. The Norwegian Seafood Council’s collaboration with Zwart Arbeid and ViQueens is now gaining momentum, and the film is approaching its Norwegian premiere. Now, the rest of the Norwegian seafood industry is invited to join the adventure.

When Erling Haaland became an ambassador for Norwegian seafood in 2024, the aim was to strengthen the connection between Norwegian seafood and one of Norway’s most internationally recognised sports stars. The campaign results from this summer clearly demonstrate the impact a global figure can have on Norwegian seafood.

Norway exported seafood worth NOK 18.2 billion in October. This represents a decline of NOK 48 million, leaving export value virtually unchanged compared with the same month last year.

Update! Indonesian authorities have decided to postpone the planned implementation of the certification requirements, originally scheduled to take effect on 18 October, by two years. For imported food and beverage products, the new implementation date is 18 October 2028. The postponement was introduced through an amendment to Government Regulation No. 42/2024 and is justified by the need for more time to “ensure adequate readiness of the halal system”. On 18 October, Indonesia introduced a new regulatory framework for products subject to halal certification requirements.