Together we are winning the world for Norwegian seafood

In October, the 60th edition of Sial Paris took place right outside the French capital. This is the largest food innovation exhibition in the world, and 7500 exhibitors from 130 countries participated, bringing over 400 000 products to showcase to the 400 000 visitors.

This year’s big salmon campaign in France has finally started, and as usual Norwegian salmon will shine both on and off-screen the whole season.

Seafood ambassador and football star Erling Haaland is featured in the Norwegian Seafood Council’s brand-new videos, that highlight the importance of the origin and the craftsmanship behind seafood from Norway. The videos will be featured in campaigns across many markets and platforms.