The Norwegian Seafood Council's trend reports, Top Seafood Consumer Trends, explore the largest global trends that can influence both the seafood industry and seafood consumption.
The reports delve into market movements and new consumer trends, as well as broader international changes. The trend reports cover developments in sustainability, technology, and consumer consumption, with a particular focus on the most important and newest regarding seafood.
Top Seafood Consumer Trends 2025
From the 2025 report onwards we are presenting Top Seafood Consumer Trends in a digital format
The reeports from previous years are available as download pdf's below.
In the trend reports, you can read more about:
- Health and Nutrition
- Sustainability
- Branding and Origin
- Technology and Digitalisation
- Economy and Consumer Trends
Additionally, the reports cover how these major trends affect food and eating habits in different countries, as well as innovation in industry and trade.
The trend reports are in English.