Seafood trends

Seafood ambassador and football star Erling Haaland is featured in the Norwegian Seafood Council’s brand-new videos, that highlight the importance of the origin and the craftsmanship behind seafood from Norway. The videos will be featured in campaigns across many markets and platforms.

Norway exported seafood worth NOK 18.5 billion in October. This is an increase of NOK 914 million, or 5 per cent, compared with the same month last year.

The pandemic drove greater concerns for health and wellbeing, leading more of us to pursue healthier lifestyles. Meanwhile, ethical sourcing has increased in popularity as concerns for environment and food security intensify.

NSC research has revealed more than three in ten seafood consumers worldwide are eating more seafood at home to mitigate rising costs. This change in dining behaviours can also be attributed to rising demand for convenience and the array of new sales channels on offer.

Revised compensation quotas for the export of seafood from Norway to the EU will open from January 1, 2025.

The Seafood Council has been informed that, as of October 18, Russia has imposed a ban on the transit of all fish products from Norway through Russian territory.