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![Photo: Christina Neumann, Norwegian Seafood Council](https://sfd-seafood-prod-cdn.azureedge.net/49ea52/contentassets/2ead22e7bf1c4eb3a031a214b6314029/qzwt5rahr9i8eksjhtvxmr_listimage.jpeg?transform=downFit&width=330&height=330)
How demand for transparency is accelerating digital transformation in the seafood industry
NSC research has revealed that 71% of seafood consumers say origin labelling influences their purchase of seafood. Meanwhile, governments worldwide are legislating for greater transparency and traceability in seafood value chains.
![Fishing vessel at sea](https://sfd-seafood-prod-cdn.azureedge.net/49e8f1/contentassets/975684fdfef44cd5973b1d472d0ea152/fiskebat_800.jpg?transform=downFit&width=330&height=330)
How "snackification" and innovation are transforming the global seafood market
NSC research has revealed that 3 in 4 seafood consumers say a wide assortment of seafood drives their choice of retailer. This desire for choice, alongside consumer interest in healthy proteins and on-the-go eating is sparking greater ‘snackification’ and innovation in the seafood industry.
![Shellfish on a table with ice](https://sfd-seafood-prod-cdn.azureedge.net/49e7cd/contentassets/f731b30569784aa6a27cc4046eb10c9d/shellfish_tableau_800.jpg?transform=downFit&width=330&height=330)
Value growth for salmon and trout contributed to solid seafood exports in May
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Seafood trends
In this new report, “Seafood Trends”, the Norwegian Seafood Council presents some answers to what people want and expect from the seafood industry – as well as what it takes for people to choose seafood.
![NSC](https://sfd-seafood-prod-cdn.azureedge.net/493b20/globalassets/markedsinnsikt/rapporter/public-domain-indeks.jpg?transform=downFit&width=330&height=330)
General Guidelines and Terms and Conditions for the use of the “Seafood from Norway”-trademark
The “Seafood from Norway”trademark is used by third-parties other than the NSC in connection with Norwegian Seafood products, marketed and/or traded outside of Norway which are also retailed outside of Norway (‘use outside of Norway’).
![Seafood from Norway](https://sfd-seafood-prod-cdn.azureedge.net/498968/globalassets/markedsforing/merkeordninger/fiskekasse.jpg?transform=downFit&width=330&height=330)
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