Frequently asked questions

The insight presented on the website is mainly for Norwegian exporters. Relevant industry organizations, Norwegian producers, government and research institutions may also be granted access. To receive a username and password, you need to register in the upper right corner of the page. 

You can register via the "Register/log in" link in the upper right corner of the website. If you don't have a username, this is where you apply for it. If your company has the right to register users, you will automatically get a username and password sent by email. In some cases the company has not signed the needed contracts. In this case you will receive necessary next steps by email. 

Yes, there are some openly available insights, such as Norwegian export statistics, available on the website. If a username and password is needed, this will be marked with a lock.

If you need assistance or have further questions about registering or logging in, you can send us an email: insight@seafood.no

You can find all available statistics under the "Statistics" block on the front page.

The Norwegian seafood council has the following statistics available:

-Trade statistics for seafood. Norwegian and several other countries available.

-Household consumption of seafood in several European countries

-Sales data for seafood in Norway and the US

-Consumer surveys in several important seafood markets

In addition, NSC uses other sources in reports and publications. Read more about the sources further down on this page.

We publish statistics in a variety of formats. The openly available Norwegian exports are presented directly on the website, but are also available in PDF- and Excel formats. In addition, we publish interactive reports for logged in users, with the posibility to filter and download data. Read more about the interactive reports further down on this page. We also offer APIs for registered users. You can read more about the APIs here. 

Yes, we are happy to give you a tour of our website. Contact us via insight@seafood.no if you want to know more.

Our calendar presents the dates for when the different types of statistics are updated.  

If you are not able to find what you are looking for, please let us know by contacting us via insight@seafood.no.

If you are a registered user, you can download data by using the interactive reports or the APIs. Read more about the interactive reports and APIs further down on this page.

Please send us an email via insight@seafood.no

The numbers are continuously revised, and the numbers are updated on the website. We are working on gathering and publishing information about the revisions. 

Openly available statistics can be shared freely. But if the statistics require a username and password, your company has agreed (in the contract) to not share any numbers with others. 

You can find all reports and publications in the reports archive.

We publish reports concerning a number of different seafood related topics: seafood studies, trade flow analyses and market reports. We publish reports written by both the seafood council and other sources. In the reports archive you can filter the reports by type and country. 

We buy seafood related data from many sources. Below is a list of the sources for the four main types of statistics. 

About Norwegian trade statistics

The numbers are based on information collected through TVINN (TVINN is the Norwegian Customs electronic system for exchanging customs declarations). The Norwegian seafood council receives the numbers from Statistics Norway.  The numbers are classified according to valid commodity codes (HS codes) found in the Customs tariff.

Values

Product weight in tons. Net weight of the product.

Product weight in tons WFE. Estimated weight when calculating the product weight to whole fish equivalents.

Value in 1000 NOK. The statistical value for the goods when passing the Norwegian border, also called the FOB-value (Free On Board). Taxes, customs or other fees are not included in the statistical value.

Price in NOK/kg. The price is calculated by dividing the statistical value by the product weight.

Errors

Errors might be present if there has been errors in the customs declaration, for example if incorrect commodity codes have been used, or if the statistical value includes costs which should have been left out.

Possible errors can be reported to the Norwegian seafood council by sending an inquiry to: insight@seafood.no. The errors will be communicated to Statistics Norway. Possible corrections will be included in the revised numbers. 

Note that the weekly numbers are not revised. Only monthly and yearly numbers are revised.

Depersonalized data

In the weekly export statistics: For products in markets where few exporters operate, the data might be anonymized. This is to prevent the prices of individual exporters to be reflected in the numbers.

Statistics Norway anonymizes data in the following cases:

· One exporter has more than a 90% share of the exports to a country

· Two exporters have more than a 95% share of the exports to a country

· There are three or less exporters to a market.

 

Trade statistics for other countries

We buy trade statistics for several other countries. 

Updates

The monthly numbers for Norwegian trade are updated on the third working day of the month. Revised numbers are made available on the 15th of the month, or the first working day following the 15th.

We receive the weekly Norwegian trade on Wednesdays. 

As soon as we receive the trade statistics for other countries they are updated on the website. The date varies according to country.

Our main source for "consumtion numbers" is household panel data. We buy panel data for 13 markets from Gfk/Kantar.

The numbers are gathered through household panels, where a panel of households register their purchases. 

The numbers are based on panels, and aggregated to represent the household population in the specific country. These numbers do not include out of home purchases and will therefore not represent the total seafood market. Since the numbers are estimated, the volumes will not be exact. The numbers will however give a good indication of the trends for seafood consumption. In addition information about demographics and retail are available.

A more precise description about household panels is available on the thematic page.

Updates:

We receive monthly numbers from Gfk/Kantar. You can find the publishing dates in our calendar. 

Revisions: From time to time there are methodological changes that lead to trend breaks. In these cases old numbers are deleted. A list of revisions is published here.

We buy sales data from NielsenIQ in Norway and the US.

Nielsen receives the sales data directly from the retailers. The numbers give exact information about volumes, values and prices. Nielsen includes only modern retail, so no special shops are included. 

The sales numbers are available here. You can also read about the numbers in more detailed through presentations gathered on this site.

Sales data for the US and Norway can be found here.

Updates:  

Sales numbers are updated monthly. Nielsen operated with 13 4-week periods in a year. The numbers are updated 2-3 weeks after the end of a period.

Since 2012 we have conducted a consumer survey in some of the most important seafood markets. This study is also referred to as the SCI (Seafood consumer insight). The study was a collaboration with Kantar until 2020, after which we collaborate with IPSOS. Some countries are represented each year, others more sporadically. The study is conducted online and include about 1000 respondents per country. 

In 2020 the study was updated, therefore most of the questions were altered. In 2021 the study was split into two parts: a smaller tracker which runs several times a year, and a more extensive deep dive study that runs once a year. 

Read more on the thematic page.

Trade statistics

Volume: Volumes are presented in tons product weight if not otherwise specified. Net weight for the product.

Whole fish equivalent (WFE): Only for salmon and trout. The weight in tons after starving and bleeding.

Value: The statistical value for the goods when passing the Norwegian border, also called the FOB-value (Free On Board). Taxes, customs or other fees are not included in the statistical value.

The value is presented in 1000 NOK, but in some cases also in EUR/USD/GBP. The monthly exchange rates from the central bank of Norway are used for calculation.

Price/kg: The price is calculated by dividing the statistical value by the product weight. Price is presented in NOK/EUR/USD or GBP.

 

Household panel data

Value: The value of the product is presented in local currency (in thousands)

Volume: The volume is presented in product weight tons. If the product contains other ingredients, these are also included.

Price: In local currency/kg

Households: Number of households in the market

Penetration: Share of households that have bought the product. Presented as percentage.

Buyers: Number of buyers of the product

Frequency: The average number of purchases in the given time period

Volume per trip: The average volume bought per trip 

 

Sales data

Value: The value of the product is presented in local currency (in thousands)

Volume: The volume is presented in product weight tons. If the product contains other ingredients, these are also included.

Price: In local currency/kg

In additon to statistics and publications we offer:

Webinar

Webinars from our analysts. You can also find market specific webinar here.

API-portal

API portal for Norwegian trade statistics.

 

We use a webbased tool from SAS to deliver interactive reports. With interactive we mean reports/dashboards where you can filter, sort and download statistics. 

The reports are located on the thematic pages for the specific statistics type.

We can also deliver tailor made reports for your company with the statistics you wish to include (from our sources). Contact us at insight@seafood.no for more information about this possibility.

Find the user guide for the interactive reports here. We recommend using Chrome or Edge as the browser.