Welcome to the Norway–UK Seafood Summit 2026!

This year’s summit brings together key stakeholders from across the seafood value chain to explore the evolving landscape of Norway–UK seafood trade. Through expert presentations, panel discussions, and networking opportunities, we will cover the latest market trends, sustainability practices, and collaborative opportunities and look into the future of our industry. This year we will cover all from whitefish, salmon, cold-water prawns and cod farming.  
 
The seminar will consist of three sessions. Additionally, we will create space for mingling and discussions. 
 
Programme Moderator:  
Martin Skaug, Communication Director, Norwegian Seafood Council  
 
11.00 – 12.00   
Registration and networking lunch  

SESSION 1 | Welcome & Market Outlook: The big picture 12:00 – 13:45

Setting the Scene: Trade, Trends & Strategic Insights

  • Navigating Whitefish Supply: Trade Trends & Market Signals 
    Eivind Brækkan, Seafood Analyst, Norwegian Seafood Council  
  • Coldwater Prawns: Market Preferences & Growth Potential (UK) 
    Rebecca McGuire, William Murray
  • Anchored or Adrift? UK Seafood in a Shifting Consumer Landscape 
    Joe Shaw Roberts, Business Unit Director, Worldpanel by Numerator
  • The Protein Battle: Positioning Seafood in a Competitive Market 
    Alexander Andersen, Associate, McKinsey
  • The status of the UK Seafood industry: The UK Seafood Federation  
    Simon Dwyer, CEO, UK Seafood Federation

SESSION 2 | Sustainability & Innovation 14.15 – 15.00

Sustaining the Future: Fisheries, Aquaculture & Blue Food

  • Science-Based Stewardship: Managing Norwegian Whitefish and the status of Cod, Haddock and Saithe  
    Researcher, Institute of Marine Research  
  • Innovating Aquaculture: Blue Foods for a Resilient Future 
    Catarina Martins, Chief Sustainability and Technology Officer, MOWI  
  • Farmed Cod: Unlocking New Opportunities 
    Christian Riber, CEO, Norcod  
  • Does sustainability matter to the UK consumer?  
    Mike Warner, CEO, A Passion for Seafood

SESSION 3 | Deep dive into the value chain 15:30 – 16:45

From Sea to Serving Plate: Industry Perspectives

  • Seafood on the Menu: Insights from Leading Chefs 
    Chef Michel Roux & Chef Rosie Welch– Claire Bosi moderator
  • Fish & Chips: A British Icon in Transition 
    Galton Blackiston, chef proprietor, No. 1 Cromer
  • Supplying the Fryers: Partnering with the Fish & Chip Sector 
    Johan Oksholen, Sales Manager, Nor Seafoods AS  
  • Retail Realities: Meeting Consumer Demand in Store 
    David Parker, Head of Aquaculture and Fisheries, Sainsbury'`s Plc
  • Navigating the Future of Food (at Sea) 
    Jack Bobo, Executive Director, Rothman Family Institute for Food Studies, UCLA 

16.45 – 18.00  
Networking Reception