We are excited to announce the 2nd edition of "O Futuro do Bacalhau Brasil," following the success of last year's event.

Launched in 2024, this seminar aims to recreate the same impactful format, in collaboration with the Seafood Show Latin America, taking place from October 21-23, 2025.

This event serves as an excellent platform for industry professionals to stay updated on expectations and activities for the upcoming year, highlighting Global trends, Marcet access, market investments and supply chain dynamics.
The seminar will be held in the same venue as the Seafood Show Latin America, providing a unique opportunity to attract key business contacts expected to attend the fair. Hosting the seminar within the fairgrounds ensures a convenient and efficient meeting place for the industry, optimizing logistics and maximizing time utilization.

Join us for this effective arena to connect with market stakeholders and enhance your industry knowledge.

Program

09:00 – 09:30 
Registration and networking. 

09:30 Opening words by The Norwegian Ambassador to Brazil RH Odd-Magne Ruud 

Section 1:
09:40 – 10:20

Looking at the overall picture of what is trending in the world of seafood, and what are the opportunities in Brasil. 

What is trending globally in the seafood consumption?
Børge Grønbech – Director of Global Operations at the Norwegian Seafood Council 

Innovation Panel.
Panel of participants discussing future opportunities also related to the access of seafood from aquaculture.  (In collaboration with Innovation Norway)
Mediator Pilar Santos Neves – Project Manager South America, Innovation Norway   

Break and networking 10:20 – 10:50 

Section 2:   

10:50 – 11:20

Update on the access to raw material in the coming years, and the view of market access opportunities. 

Norwegian cod season 2025 and future prospects (TBC) 
Charles Aas – CEO at the Norwegian Fishermen`s Sales Organization 

Market access work and opportunities / Global trade flow of Norwegian cod  
Øystein Valanes – Head of Market Access at the Norwegian Seafood Council 

Break and networking 11:20 – 11:40 

Section 3:

11:40 – 12:25

Looking into the trade and marketing of conventional products. 

The registration of products – The devil is in the details
Maria Stela Conte – Consultora de Verum Regulatorios

Marketing strategy for “Bacalhau da Noruega 2025
Randi Bolstad –  Director Brazil at the Norwegian Seafood Council 

Final remarks  
Leif Haagensen – Head of advisory division for conventional products at the Norwegian Seafood Council. 

12:30 – 15:00
Reception and lunch