Brazil is one of the most important markets for salted and dried fish. The seminar will be an important occasion to gather our valued stakeholders to positively engage over the future opportunities for bacalhau but also looking at other opportunities in the seafood sector.
The seminar is arranged in connection with the important and strong growing "Seafood Show, Latin America”.
Launched in 2024, this seminar aims to recreate the same impactful format, in collaboration with the Seafood Show Latin America, taking place from October 21-23, 2025.
This event serves as an excellent platform for industry professionals to stay updated on expectations and activities for the upcoming year, highlighting Global trends, Market access, market investments and supply chain dynamics.
The seminar will be held in the same venue as the Seafood Show Latin America, providing a unique opportunity to attract key business contacts expected to attend the fair. Hosting the seminar within the fairgrounds ensures a convenient and efficient meeting place for the industry, optimizing logistics and maximizing time utilization.
Join us for this effective arena to connect with market stakeholders and enhance your industry knowledge.
Program
09:00 – 09:30
Registration and networking.
09:30 Opening words by The Norwegian Minister of Fisheries and Ocean Policy RH Marianne Sivertsen Næss.
09:35 Opening words by The Norwegian Ambassador to Brazil RH Odd-Magne Ruud
Section 1:
09:40 – 10:30
Looking at the overall picture of what is trending in the world of seafood, and what are the opportunities in Brasil.
What is trending globally in the seafood consumption?
Børge Grønbech – Director of Global Operations at the Norwegian Seafood Council
Innovation Panel. Norwegian salmon exporters discussing future opportunities in the Brazilian market. (Innovation Norway)
Mediator Pilar Santos Neves – Project Manager South America, Innovation Norway
Break and networking 10:30 – 10:50
Section 2:
10:50 – 11:20
Update on the access to raw material in the coming years, and the view of market access opportunities.
Norwegian cod season 2025 and future prospects (TBC)
Charles Aas – CEO at the Norwegian Fishermen`s Sales Organization
EFTA-Mercosul terms and conditions/ Global trade flow of whitefish
Øystein Valanes – Head of Market Access at the Norwegian Seafood Council
Break and networking 11:20 – 11:40
Section 3:
11:40 – 12:25
Looking into the trade and marketing of conventional products.
The work of Mattilsynet (Norwegian Food Safety Authorities) TBC
Harald Martin Misje – Norwegian Food safety authorities
Marketing strategy for “Bacalhau da Noruega 2025
Randi Bolstad – Director Brazil at the Norwegian Seafood Council
Kari-Anne Johansen - Category manager for cured products at the Norwegian Seafood Council
Final remarks
Leif Haagensen – Head of advisory division for conventional products at the Norwegian Seafood Council.
12:30 – 15:00
Reception and lunch