O futuro do bacalhau, Brazil 2026

For two consecutive years, the Norwegian Seafood Council has organized the seminar “O Futuro do Bacalhau, Brazil” in collaboration with Seafood Show Latin America (SSLA). This year, the show will take place from October 20th to 22nd at Distrito Anhembi in São Paulo, and the NSC seminar will be held in the morning on the opening day.

Brazil is one of the most important global markets for salted and dried fish. The seminar offers a valuable opportunity to bring together key stakeholders to discuss future opportunities for clipfish, while also exploring broader potential within the seafood sector following the signing of the free trade agreement.

Organized alongside the rapidly expanding and highly relevant Seafood Show Latin America, the seminar provides an excellent platform for industry professionals to stay informed about expectations and activities for the coming year. The program will highlight global trends, market access developments, strategic investments, and supply chain dynamics. Hosting the seminar within the fairgrounds ensures a convenient and efficient meeting point for the industry, optimizing logistics and maximizing participants’ time.

Join us at this productive arena to connect with key market stakeholders and enhance your industry insights. Highlights from last year’s SSLA included the inauguration of the first Norwegian pavilion, as well as the presence of both Norwegian and Brazilian ministers at the seminar and the show.

Program

09:00 – 09:30 Registration and networking.

09:30 - Opening words by The Norwegian Ambassador Kjetil Elsebutangen.

1. Section 09:35 – 10:15 – Looking at the overall picture of what is trending in the world of seafood, and what are the opportunities in Brasil.

How seafood from Norway succeeds in the global seafood markets - status and future outlook

Ørjan Olsen – Head of Global Operations at the Norwegian Seafood Council

Innovation Panel. Norwegian salmon exporters discussing future opportunities in the Brazilian market. (Innovation Norway)

Mediator Pilar Santos Neves – Project Manager for aquaculture South America, Innovation Norway (Participants TBC)

Break and networking 10:15 – 10:35

2. Section 10:35 – 11:30 Update on the market access, and the view of market access opportunities.

EFTA-Mercosul terms and conditions

Øystein Valanes – Head of Market Access at the Norwegian Seafood Council

Regulatory updates on fish import procedures in Brazil: Progress, Challenges and Future Perspectives

Juliana Satie Becker de Carvalho Chino – Director of DIPOA, Ministry of Agriculture and Livestock of Brazil

Regulatory updates on export procedures from Norway: Progress, Challenges and Future Perspectives,

Harald Misje – Senior Advisor, International Cooperation Section, Norwegian Food Safety Authority (Mattilsynet)

Break and networking 11:30 – 11:45

3. Section 11:45 – 12:20 Looking into the trade and marketing of conventional products.

Future perspectives for the traditional bacalhau

Rafael Costa e Sousa – Buyer for, RCSI (Sr. Bacalhau)

Marketing strategy for “Bacalhau da Noruega”

Randi Bolstad - Director Brazil at the Norwegian Seafood Council

Final remarks

Juliana G. Meyer Gottardi – Honorary Consul General Royal Norwegian Honorary Consulate General in São Paulo

12:25 – 15:00 Reception and lunch

presented by Rafael Benamor, Seafood specialized chef for the event.