We are pleased to invite you to a new seminar dedicated to Norwegian Seafood in Italy, on Thursday 5th June at Hotel Nhow in Milan.

Italian participants, please register in the form below. (Partecipanti italiani, per favore registratevi nel modulo sottostante.) Norwegian participants, please register on the Norwegian page - click on "Norwegian" in the top of the page.

This year we have decided to merge our Italian seminars on salmon and cured seafood (stockfish and baccalà), to provide a broader picture of the Norwegian seafood products sold in the Italian market and create an even more effective meeting place for stakeholders from both sectors. The seminar will be followed by an aperitivo and networking at the same venue. 

The day after, 6th of June, we plan to visit 2-3 retail stores in Milan between 09:00-12:00 to have a look at the Norwegian seafood products offered in this channel. This is first and foremost for the participants travelling from Norway. Please indicate in the registration form if you would like to participate or not.

About the program

At this year's seminar you will gain updated insight into the seafood market in Italy, with a particular focus on salmon, stockfish and baccalà (clipfish and saltfish). You can expect an update on macroeconomic conditions, sustainability, supply, prices and product flows, developments in both the grocery and restaurant sectors, as well as information about marketing initiatives for Norwegian seafood in Italy.

The Program

14:00 – 14:30     Registration & welcome coffee  

14:30 – 14:40     Introduction  

  • Opening by the Norwegian Seafood Council

  • Welcoming remarks by the Norwegian Embassy in Rome  
    Erling Hoem – Minister Counsellor and Deputy Head of Mission 

    Seminar moderated by Francesca Gambarini – Editor at L’Espresso, Corriere della Sera 

14:40 - 16:00    First session 

  • Seafood in a geopolitical world 
    Speaker: Christian Chramer – CEO, Norwegian Seafood Council 
  • Quota reductions for Norwegian cod – challenging but needed  
    Speaker: Benedicte Nielsen – Public Relations Manager, Norwegian Fishermen’s Sales Organization 
  • Norwegian salmon: Supply and sustainability hand in hand  
    Speaker: Julie Seem – Veterinarian and PhD Candidate, Nordlaks 
  • Seafood market: long-term drivers and outlook  
    Speaker: Eivind Brækkan – Seafood Analyst, Norwegian Seafood Council   
  • Out of home market dynamics and trends 
    Speaker: Matteo Figura – Foodservice Director, Circana  

16:00 – 16:30    Coffee break  

16:30 – 18:00    Second session 

  • Seafood trends and sales in retail 
    Speaker: Andrea Succi – Sales and Marketing Advanced Analytics Leader, Nielsen IQ  
  • How is the seafood category performing in retail, and what about the future?  
    Speaker: Angelo Arrigoni – Quality Production Chain Brand Manager, Carrefour Italia 
  • How to create an unconventional fast food chain for fish?  
    Speaker: Domingo Iudice – Co-founder & Marketing Director, Pescaria 
  • Developing the market going forward: a discussion with industry players 
    Participants: Elisa Chiarioni – Managing Director, Mowi Italia 
    Giovanna D’Avino – Corporate Affairs & Sales Manager, Fratelli D’Avino 
    Anders Tennefoss – Team Manager Business Development value added products Europe, Lerøy Seafood
    Stockfish company TBC
  • Learnings 2024 and future plans for supporting the industry      
    Speaker: Tom-Jørgen Gangsø – Director Italy, Norwegian Seafood Council 

18:00 – 19:30 Norwegian seafood aperitivo & networking