Seafood Seminar in Milano 2026

Italian participants, please register in the form below (Partecipanti italiani, per favore registratevi tramite il modulo a fondo pagina).

Norwegian participants, please register on the Norwegian page (click on "Norwegian" in the top of this page).

The seminar will be dedicated to Norwegian seafood, with the latest updates for the Italian market. The event will be followed by an aperitivo and networking at the same venue.

Please note, this year’s seminar will be held at the same venue as the international B2B fair "TuttoFOOD" taking place from 11th to 14th May, offering the opportunity to combine attendance at the NSC’s seminar and a visit to the fair. For more information on our presence at TuttoFOOD and the opportunity of exhibiting at the Norwegian collective stand, see here: Tutto Food 2026

14:00 – 14:30  Registration & welcome coffee  
14:30 – 14:40  Introduction  

• Seminar moderated by Chiara Albicocco, Journalist, Radio24 / Il Sole 24 Ore
• Welcoming remarks by Tord Tukun, Ambassador at the Norwegian Embassy in Rome 

14:40 – 16:15    First session  

• Seafood market: long-term drivers and outlook  
  Speaker: Eivind Brækkan, Seafood Analyst, Norwegian Seafood Council  
• Salmon from Norway: quality, sustainability and certifications 
  Speaker: Magnus Åsli, Director Sustainability and Quality, Cermaq
• Challenging times for stockfish and baccalà, but are there rays of light?  
  Speaker: Ole Olsen, CEO, Sufi  
• Farmed cod: building the fresh cod category 
  Speaker: Ode  
• Out of home market dynamics and trends 
  Speakers: Matteo Figura, Executive Director Foodservice, and Linda Moreschi, Senior Manager, Circana 
• Pokè and sushi: will the growth continue?  
  Speaker: Investfood

16:15 – 16:30 Coffee break  

16:30 – 18:15 Second session

• Seafood trends and sales in retail  
  Speaker: Andrea Succi, Sales and Marketing Advanced Analytics Leader, Nielsen IQ  
• How is seafood performing in retail, and what does the future hold?   
  Speaker: Luigi Colucci, Category Manager, Multicedi
• Land-based salmon: a new kid in town  
  Speakers: Odd Roaldsnes, CCO, Salmon Evolution, and Antonio Pellin, CEO, Milarex Italy
• Panel debate: How can the stockfish market be developed in Italy? 
  Speakers: TBA  
• How is Norwegian Seafood performing in the protein competition in Italy?  
  Speaker: Anastasiia Chernyk, Head of Brand and Communications, Ipsos Norway
• Learnings 2025 and future plans for supporting the industry 
  Speaker: Tom-Jørgen Gangsø, Director Italy, Norwegian Seafood Council

18:15 – 19:45 Aperitivo & networking  

Accomodation

Participants are responsible for booking their own accommodation. We recommend looking for hotels near the metro line M1 (red line) or near train stations on the S5, S6, or S11 train lines, such as Milano Porta Garibaldi. 

Getting to the seminar

The seminar will be held in the Business Centre at Rho Fiera Milano, well connected to Milan city centre. We strongly recommend using public transport, as car traffic around the fair can be quite hectic during the exhibition week. 
For more details on how to reach Rho Fiera Milano, click here. 

To access the venue

Registered attendees for the NSC Seafood Seminar will receive an email from the NSC a few days prior to the event, with a digital ticket to be shown to the staff at the entrance gates of Rho Fiera. Please note, this ticket does not grant access to the pavillions where the TuttoFood exhibition takes place, but only to the Business Centre, where the NSC seminar is held. Tickets to the exhibition can be purchased here. 

The Business Centre can be accessed through the East or South gate of Rho Fiera Milano, as shown on the map here below: