The Norwegian Seafood Council invites Norwegian exporters to participate at Thaifex Anuga Asia 2026 from May 25th to 30th. 

We are fully booked for THAIFEX – Anuga Asia 2026, the biggest food and beverage event in Thailand!  

Thank you to all the partners who have signed up. We had to close the registration earlier than expected because we have reached full capacity.  

If you were not able to register in time, please email us and we will keep you updated should any space become available. 

Program

Monday, 25 May

Norwegian Seafood Seminar and Dinner

Like in 2025, we will kick off Thaifex with a Seafood Dinner, incorporated with a seminar session for all Norwegian seafood exporters and local Southeast-Asian importers.

Time: 15:30 - 21:00 hrs.

Program: (tentative)

Venue: Dusit Thani Hotel, Bangkok, Thailand 

15:30 – 16:00 Registration & Networking 
 
16:00 – 16:10 Global Seafood Trade 2026: Shifts, Shocks & Opportunities by Christian Chramer CEO, NSC  
 
16:10 – 16:25 Norwegian Seafood in SEA: Export Momentum & 2026 Priorities 
by Åshild Nakken, Director NSC Southeast Asia  
 
16:25 – 16:45 Thailand Seafood Market Insight: What’s Moving the Market for Norwegian Species by Paul Tsai NSC analyst  
 
16:45 – 17:05: Inside the Thai Consumer: What Drives Salmon Purchase Today by Yupin Muntzing, Managing Director Ipsos Thailand 
 
17:05 – 17:20 Scaling Salmon Demand: Channels, Distribution & the Cold Chain Imperative by TBC 
 
17: 20 – 17:35 From Scroll to Order: E-Commerce & Quick Commerce Trends for Seafood Online Consumer Trends by Werapong Goo, Managing Director Line MAN Wongnai  
 
17: 35 -17:45 Norway in the Pavilion: Introducing Our Exporter Delegation 
 
17:45 – 18:20 Break and room set up to Seafood Reception Dinner 
 
18:20 – 20:30 Seafood Reception Dinner 

**Speakers and the final program will be announced soon. 

 

26 May - 30 May 2026

Thaifex Anuga Asia 2026

10:00 – 18:00 hrs. Norwegian Pavilion at Hall 1 - 2 (J29-H29, J30), Impact Arena 

 ** 30 May is a public day **

Thursday, 28 May

Ambassadors' reception

The Norwegian Ambassador to Thailand and Cambodia H.E. Astrid Emilie Helle invites all Norwegian seafood exhibitors for a seafood reception at the Norwegian Embassys' residence in Bangkok.

Time: 18:00 - 21:00 hrs.

Program:

18:00 - 18:30 Registration and welcome drinks

  • Welcome to the residence by H.E. Mrs. Astrid Emilie Helle, Ambassador of Norway to Thailand
  • Exporter companies' introduction

18:30 - 21:00 Norwegian seafood dinner buffet

Venue: Norwegian Embassys' residence, 78 Sukhumvit 38 Alley, Khwaeng Phra Khanong, Khet Khlong Thep Maha Nakhon 10110, Thailand

This event is for Norwegian exhibiting companies only.

More information will be provided.