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March, 2025
These are the Seafood Council's activities at the Barcelona expo
The Norwegian Seafood Council, together with the rest of the seafood industry, is present at Seafood Expo Global in Barcelona!
How Italians Want Norwegian Traditional Fish
The new generations are creating new food traditions in Italy. With this, new opportunities for Norwegian stockfish and baccalà (saltfish and clipfish) arise.
Exploring New Shifts and Change: Norway UK Seafood Summit 2025
The 2025 edition of the Norway – UK Seafood Summit showcased both opportunities in the industry, as well as addressing current and future challenges. Overarching themes and discussions of the conference were the key megatrends that will shape the seafood industry in the coming years.
Strong growth in Norwegian seafood exports in February
February, 2025
January, 2025
December, 2024
Italy Chosen for Salmon Investment Boost
This year, Italy was chosen as one of the markets for a new case investment project for salmon. The main objectives have been to increase learning and test new activities and approaches that can contribute to achieving the main goals set for the Italian market.
Price growth and increased volumes resulted in the highest value ever for Norwegian seafood exports in November
November, 2024
SIAL Paris: The World’s Largest Food Innovation Exhibition
In October, the 60th edition of Sial Paris took place right outside the French capital. This is the largest food innovation exhibition in the world, and 7500 exhibitors from 130 countries participated, bringing over 400 000 products to showcase to the 400 000 visitors.
Peak season for Norwegian Salmon in France
This year’s big salmon campaign in France has finally started, and as usual Norwegian salmon will shine both on and off-screen the whole season.
The Norwegian Seafood Council launches new Campaign with Haaland videos
Seafood ambassador and football star Erling Haaland is featured in the Norwegian Seafood Council’s brand-new videos, that highlight the importance of the origin and the craftsmanship behind seafood from Norway. The videos will be featured in campaigns across many markets and platforms.
All-time high for Norwegian seafood exports in October
Norway exported seafood worth NOK 18.5 billion in October. This is an increase of NOK 914 million, or 5 per cent, compared with the same month last year.
October, 2024
Strong September secures solid quarter for Norwegian seafood exports
Evolving retail channels in a disrupted global seafood market
NSC research has revealed more than three in ten seafood consumers worldwide are eating more seafood at home to mitigate rising costs. This change in dining behaviours can also be attributed to rising demand for convenience and the array of new sales channels on offer.
Conscious consumption and the shift to sustainable seafood
The pandemic drove greater concerns for health and wellbeing, leading more of us to pursue healthier lifestyles. Meanwhile, ethical sourcing has increased in popularity as concerns for environment and food security intensify.
