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March, 2026
Haaland and Norwegian seafood extend partnership through autumn 2028

Traditional and international: Cured Norwegian fish across the globe
From the south of Europe, all the way to the Caribbean and to the African continent – Norwegian cured fish, known as clipfish, saltfish and stockfish, are well-loved products.

France in transition: What does it mean for Norwegian seafood?

New fall in value for Norwegian seafood exports
Norway exported seafood worth NOK 13.8 billion in February. This is a decrease of NOK 262 million, or 2 per cent, compared with the same month last year.

February, 2026
How consumption of Norwegian seafood can increase in Italy
A recent report from the Norwegian Seafood Council shows which protein sources have the greatest potential in Italy, with particular emphasis on what is needed to increase the consumption of salmon, stockfish, saltfish and clipfish.

Sharp fall in value to the US contributed to decline in Norwegian seafood exports in January

Seasonal Skrei on Culinary Migration Across Markets
Skrei cod is famous for its long migration from the Barents Sea to the coast of Norway. Caught only seasonally from January to April, this exclusive fish continues its journey after the catch, being served by chefs all across Europe.

January, 2026
December, 2025
Norwegian Salmon on Wheels: Food Trucks Sparked Engagement in Seoul
This autumn, our seafood envoy in South Korea, Ingebjørg Hjortdahl, took Norwegian salmon on the road in Seoul. From food trucks, people got to taste the salmon and learn about its origin.

Reduced currency effect and low export volumes resulted in a decline in seafood exports for the second consecutive month

November, 2025
Celebrating 40 years of Norwegian salmon sushi in Paris
On November 13th, the Norwegian Seafood Council and the Norwegian Embassy in France hosted a special reception at the Ambassador’s residence in Paris to mark 40 years since Norwegian salmon first appeared in sushi.

Decline in seafood exports in October despite record salmon performance
Norway exported seafood worth NOK 18.3 billion in October. This is a decrease of NOK 122 million, or 1 per cent, compared with the same month last year. Despite the decline, October was the second highest month for Norwegian seafood exports.

October, 2025
Norwegian saithe shines at Le Cordon Bleu cooking competition
This October, the kitchens of Le Cordon Bleu Paris were buzzing with creativity as recently graduated chefs transformed Norwegian saithe into tasty dishes.

New Stockfish Ambassador in Italy
Chef Daniel Canzian is Italy’s new Stockfish Ambassador, chosen by the Norwegian Seafood Council to promote Norwegian stockfish in major cities like Milan. Known for combining creativity with tradition, he will help reposition the product in a changing market and highlight its cultural heritage while inspiring new generations of consumers.

Health, Nutrition and Origin Highlighted in new Haaland Campaign
A balanced diet is important when it comes to physical performance, and according to Erling Haaland, Norwegian seafood is a great choice for a nutritious football diet. This year, the Norwegian Seafood Council (NSC) is ramping up the Haaland partnership, showcasing his commitment to a healthy seafood diet.

Increased prices and salmon growth to China resulted in solid seafood exports in September





