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July, 2024
June, 2024
How demand for transparency is accelerating digital transformation in the seafood industry
NSC research has revealed that 71% of seafood consumers say origin labelling influences their purchase of seafood. Meanwhile, governments worldwide are legislating for greater transparency and traceability in seafood value chains.
![Fishing vessel at sea](https://sfd-seafood-prod-cdn.azureedge.net/49e8f1/contentassets/975684fdfef44cd5973b1d472d0ea152/fiskebat_800.jpg?transform=DownFit&width=330&height=330)
How "snackification" and innovation are transforming the global seafood market
NSC research has revealed that 3 in 4 seafood consumers say a wide assortment of seafood drives their choice of retailer. This desire for choice, alongside consumer interest in healthy proteins and on-the-go eating is sparking greater ‘snackification’ and innovation in the seafood industry.
![Shellfish on a table with ice](https://sfd-seafood-prod-cdn.azureedge.net/49e7cd/contentassets/f731b30569784aa6a27cc4046eb10c9d/shellfish_tableau_800.jpg?transform=DownFit&width=330&height=330)
Value growth for salmon and trout contributed to solid seafood exports in May
![Photo: Norwegian Seafood Council](https://sfd-seafood-prod-cdn.azureedge.net/49bef7/contentassets/55928dec481f472199f75510f162d696/z2akqkr17gxdxv1zgfixcd_listimage.jpeg?transform=DownFit&width=330&height=330)
May, 2024
April, 2024
March, 2024
Norwegian Seafood Strikes Global Partnership with Erling Braut Haaland
The Norwegian superstar Erling Braut Haaland teams up with Seafood from Norway in fresh 2.5-year collaboration.
![A perfect match: The Norwegian superstar Erling Braut Haaland teams up with Seafood from Norway in fresh 2.5-year collaboration. Photo: Björn Audun Blöndal](https://sfd-seafood-prod-cdn.azureedge.net/494f63/contentassets/df5e277677dc4b739f912ee339c59fb4/iju5d0wzgdjac4j8i8dp_listimage.jpeg?transform=DownFit&width=330&height=330)
2024 Seafood Trends Revealed: New Report from the Norwegian Seafood Council
![](https://sfd-seafood-prod-cdn.azureedge.net/494d27/contentassets/c750f52a0148464d93bc439a154aa63c/t9sxczy0dw6doih3fcfs_listimage.jpeg?transform=DownFit&width=330&height=330)
Three consecutive years of value growth for Norwegian seafood exports
![Photo: Johan Kvalheim, Norwegian Seafood Council](https://sfd-seafood-prod-cdn.azureedge.net/49303b/contentassets/f4ff8cc1e848430a918a2345739976f5/glywb8cmmdll5nbs5rwh_listimage.jpeg?transform=DownFit&width=330&height=330)
NORWAY – UK 2024 SEAFOOD SUMMIT GALVANISES SEAFOOD SECTOR Industry leaders emphasise collaboration and transparency as cornerstones for future growth
![NSC Summit L2R UK Minister for Food, Farming and Fisheries, Rt Hon Mark Spencer_Norwegian Minister for Fisheries and Ocean Policy Cecilie Myrseth_NSC CEO Christian Chramer](https://sfd-seafood-prod-cdn.azureedge.net/4927f5/contentassets/62ca4acdbf84491f9a4d6b301d58425e/rek2pdr8esktorc62uxn_listimage.jpeg?transform=DownFit&width=330&height=330)