News archive

A balanced diet is important when it comes to physical performance, and according to Erling Haaland, Norwegian seafood is a great choice for a nutritious football diet. This year, the Norwegian Seafood Council (NSC) is ramping up the Haaland partnership, showcasing his commitment to a healthy seafood diet.

More Italians are choosing seafood when eating out. Today, seafood has become the most popular protein on Italian menus.

Once again, the fresh annual monitoring report from the IMR for farmed fish shows no exceedance of the EU's limit values for illegal and undesirable substances. Tests from 2024 were done on samples from 888 farmed fish, with a collection of more than 30,000 test results confirming the seafood’s safety.

In some markets, up to 47% of consumers cite cost as a barrier to eating seafood. New research from the Norwegian Seafood Council shows growing interest in alternative whitefish species, showcasing opportunities for species such as saithe.

At Maison Bachelin in Paris, seventh-generation fishmonger Stéphane Bachelin proudly offers 50 different types of fish – and Norwegian seafood is a clear favorite, with two out of three customers choosing it.

At the beginning of June, the Norwegian Seafood Council held a seafood seminar in Milan. The seminar was a great success and highlighted the most important species in Italy: salmon, stockfish, clipfish, and salted fish.

As International Sushi Day approaches, the Norwegian Seafood Council looks back on Project Japan – the initiative that introduced raw salmon from Norway to the global sushi menu.

Norway exported seafood worth NOK 13.6 billion in May. This is a decrease of NOK 267 million, or 2 per cent, compared with May last year.

Norwegian Seafood Council research has revealed that as many as 89% of consumers want more information about how their seafood is produced. This demand for transparency is paving the way for producers to harness innovative blockchain technology to build consumer trust and offer a clearer picture of the seafood supply chain.

Gain valuable intelligence on trends and factors shaping the retail and foodservice sectors in France, along with the current statistics and future opportunities within the French fish and seafood market.

The Norwegian Seafood Council, together with the rest of the seafood industry, is present at Seafood Expo Global in Barcelona!

The new generations are creating new food traditions in Italy. With this, new opportunities for Norwegian stockfish and baccalà (saltfish and clipfish) arise. 

The 2025 edition of the Norway – UK Seafood Summit showcased both opportunities in the industry, as well as addressing current and future challenges. Overarching themes and discussions of the conference were the key megatrends that will shape the seafood industry in the coming years.