Together we are winning the world for Norwegian seafood

NSC research has revealed more than three in ten seafood consumers worldwide are eating more seafood at home to mitigate rising costs. This change in dining behaviours can also be attributed to rising demand for convenience and the array of new sales channels on offer.

The pandemic drove greater concerns for health and wellbeing, leading more of us to pursue healthier lifestyles. Meanwhile, ethical sourcing has increased in popularity as concerns for environment and food security intensify.

Norway exported seafood worth NOK 14.6 billion in August. This is an increase of NOK 724 million, or 5 per cent, from the same month last year.