Norwegian seafood exports to Germany

Germany is an important market for Norwegian seafood, especially salmon and herring among other species. Here you can read more about how we work in the German market and find information about seafood consumption in Germany. You will find our latest market plans, the newest export statistics, and news from the market.

The German seafood market

The German seafood market is a dynamic and influential player in the global seafood industry, known for its diverse preferences and consumption patterns. For Norwegian exporters, this market presents both promising opportunities and notable challenges across various seafood segments.

Notably, the salmon market in Germany has experienced significant growth in recent years, making it a key focus for Norwegian exporters. Norwegian salmon has secured a robust 91% market share, underscoring its vital role in Norway's seafood industry. The Norwegian Seafood Council's office in Germany is located in Berlin. Our seafood envoy in Germany is Christine Iversen.

In addition to salmon, the whitefish segment in Germany, encompassing cod and saithe, offers potential for growth for Norwegian exporters. However, it also comes with its unique set of challenges, largely influenced by consumer preferences, sustainability concerns, and competition from other sources.

Therefore, the German market is a critical focal point for Norwegian seafood exporters as they adapt to various trends and strategies to maintain and bolster their presence in the region.

The German seafood market plays an indispensable role in the global consumption of seafood products, with a particular emphasis on salmon and whitefish. In 2022, the market boasted a total seafood volume of 1,105,000 tons and a per capita consumption of 13.7 kg, signifying its significant importance to Norwegian seafood.

Notably, the salmon segment in Germany has seen a remarkable increase in per capita consumption, reaching 2.2 kg, with an overwhelming 91% market share belonging to Norway, highlighting the country's dominance in this segment.

Conversely, the whitefish market has experienced shifts in consumption patterns, driven by considerations such as sustainability, convenience, and the impact of high inflation on consumer choices.

While this market remains crucial for Norwegian exporters, it is imperative for them to reinforce their presence and effectively address the evolving market dynamics and trends.

Market plans for Germany

Conferences and seminars

Latest news from Germany

    News archive

    Statistics

    Seafood exports to Germany

    Marketing

    Check out our marketing assets in Germany

    Market access

    Latest news about market access

    News archive

    All Norwegian seafood exporters need to be registered at the Norwegian seafood council

    Exporters can register via our website. The estimated time to process the application is around 1 week from the day of the application.

    Fill out the form

    Contact

    The Norwegian Seafood Council's office in Germany is located in Berlin. The director in Germany is Christine Iversen.

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