South Korea

South Korea is a key market for Norwegian seafood exports, particularly for salmon and mackerel. The Norwegian Seafood Council is represented in Seoul by our manager Ingebjørg Hjortdahl.

With an estimated seafood volume of 4.2 million tonnes – equivalent to 63 kg per person per year – South Korea ranks among the highest in the world in terms of seafood consumption.

The Seafood Council actively works on market development for salmon, mackerel, and shellfish in the country. Norway is currently the fourth largest seafood exporter to South Korea.

Norwegian Salmon Exports to South Korea

In 2024, the total market for Atlantic salmon reached 44,000 tonnes, with Norway holding a dominant 89% market share. Chile followed with 10%. A significant portion of salmon is sold through the restaurant sector, while retail accounts for around 33%. Salmon is largely consumed raw.

Korean consumers have a high awareness of Norway as the country of origin for salmon – 76% report recognizing Norwegian origin. In the retail sector, origin labeling is strong, with 84% of Norwegian salmon clearly marked.

The Seafood Council is working strategically to maintain Norway’s strong position in the market. However, rising prices may lead the value chain to consider cheaper alternatives. Additionally, salmon products must be adapted to an aging population and changing household structures to ensure continued growth and relevance.

Norwegian Mackerel Exports to South Korea

The total mackerel market in South Korea was estimated at 66,000 tonnes in 2024 – the lowest level in several years. This decline is mainly due to lower domestic catch and reduced imports of Pacific mackerel.

Norway remains the leading supplier of Atlantic mackerel, with a 68% market share, although Norwegian exports also declined in 2024.

Mackerel is primarily consumed at home. To meet changing consumer habits and new household types, product development and increased digital presence are essential. Continued work on market access is also critical, as Norwegian mackerel faces higher tariffs than some competitors.

Norwegian Shellfish Exports to South Korea

South Korea has traditionally been an important market for Norwegian king crab, but 2024 marked the lowest export level in several years. Russia dominates the market with a 97% share, although Russian exports also declined in 2024. Total consumption of king crab was estimated at 2,100 tonnes – the lowest in years.

Korean consumers prefer live crab, which is perceived as a luxury product. The economic situation may therefore impact demand.

Norwegian king crab is more expensive than Russian crab, and origin labeling is weak. Improved labeling and clear positioning as a premium product could strengthen Norway’s presence in the market.

Additionally, the relatively unknown Norwegian snow crab could benefit from the reputation of king crab, helping to raise awareness of snow crab as an alternative shellfish product.

For more detailed insights into market size, access, and our activities in South Korea, please refer to the attached Market Plans.

Market plans