The Norwegian Seafood Council (NSC) is pleased to announce the return of marketing investments in Poland, one of Europe's most important and fastest-growing salmon markets.
This year's campaign will feature Norway's strongest marketing ambassador, football superstar Erling Haaland, helping inspire Polish consumers to choose Norwegian salmon more often.
Poland has become a strategic growth market for Norwegian salmon. Last year, the market consumed approximately 60 000 tonnes of Atlantic salmon annually, which represents a doubling of consumption volumes compared to six years ago. Norway is til dominant with supplying close to 90% of the total volume. Las year's per capita salmon consumption in Poland was around 1.8 kg per year, indicating significant opportunities for further growth.
The NSC's will with targeted consumer campaigns, invest to support a further increase in Polish salmon consumption. Rising consumer interest in healthy eating, proteins and convenient foods create favourable conditions for further expansion.
As always, the campaign's success depends on close collaboration across the value chain. The NSC therefore invites retailers, importers, processors, foodservice operators, and other industry stakeholders to actively participate and leverage the campaign to drive category growth.
The official kick-off will take place during POLfish, where the NSC welcomes all partners and stakeholders to meet, discuss opportunities, and learn more about this year's marketing activities. Together, we can continue building demand for Norwegian salmon and unlock the significant growth potential that still exists in the Polish market.
See you at POLfish stand 134. Let's grow the market together.
