The theme of this year's salmon seminar is gaining updated insight into the seafood market in Italy, with a particular focus on the growth of the seafood category.

Italy has always been known for its emphasis on healthy, local, and sustainable food, which has become increasingly important in recent years. To encourage more Italians to include seafood in their diet, especially salmon, the last major campaigns focused on health and simple yet delicious recipes. These campaigns utilized film, texts, and images to showcase the connection between salmon and Italian food traditions.

The slogan "Perfetto in ogni ricetta" or "perfect in every dish" has garnered attention in the food world, and the seminar will explore the possibilities for further growth in Italy's seafood market.

The event will take place on May 11th in Milan at Palazzo delle Stelline, Corso Magenta 61, which has hosted previous seminars.


14:30 – 15:00 Registration and welcome coffee

15:00 – 15:15 Welcome and introduction

  • Opening by Gunvar Lenhard Wie – Director Italy, Norwegian Seafood Council
  • Greetings from Martin Andestad – First Secretary, Royal Norwegian Embassy in Rome
  • Seminar moderated by Gianfrancesco Turano – Correspondent for L’Espresso

15:15 - 16:15 First session: Latest developments in the Italian market

  • Changes in volume & value: outlook for the coming year
    Speaker: Paul Aandahl – Seafood Analyst, Norwegian Seafood Council
  • Norwegian salmon performance in Italian retail
    Speaker: Andrea Succi – Sales and marketing Analytics Leader, Nielsen IQ
  • FMCG trends for salmon and seafood
    Speaker: Marco Pellizzoni – Direttore Commerciale, Consumer Panel & Services, GfK Italy

16:15 – 16:50 Coffee break

16:50 – 17:50 Second session: Seafood and salmon category management

  • Category management and trends in Italy
    Speaker: Cristina Lazzati – Director Responsible for Mark Up and GDO Week
  • The seafood category in Italian retail
    Speaker: to be announced
  • Results from past campaigns and 2023 plans
    Speaker: Gunvar Lenhard Wie – Director Italy, Norwegian Seafood Council
    Speaker: Tom-Jørgen Gangsø – Director Market Insight & Market Access, Norwegian Seafood Council

18:00 – 19:00 Norwegian seafood aperitivo & networking in the garden of Palazzo Stelline

Norwegian participants, please register here.