Gain valuable intelligence on trends and factors shaping the retail and foodservice sectors in France, along with the current statistics and future opportunities within the French fish and seafood market.

Discover the evolving preferences of French consumers. Our new and exclusive report offers a deep dive into the forces driving the protein, seafood, and broader food industries. 

  • Many French consumers cook, especially as consumers are at home more, and the demand for ‘homemade’ is rising.
  • 66% of those who eat seafood regularly choose salmon and 61% choose smoked salmon as a species to consume.
  • The Seafood category in restaurants was worth €1.5bn in 2021 with three quarters of products sold being fresh. The sector is under pressure on pricing which is leading to menu changes.
  • 37% of French consumers have been eating more meals at home, and 44% of French households cook most of their meals from scratch, only occasionally using convenience products.
  • 53% of French consumers are committed to ‘eating well’ as a proactive way of protecting their health, with a balanced diet being a priority.
  • Salmon is the largest species of fish consumed worth €1.64bn, with a 20% value share and an 11% volume share in France, and is the only Top 10 Fish species in growth.