Market insight

This report aims to provide a holistic view of protein consumption, defining the role of different fish and seafood proteins within the broader protein landscape, and identifying their current performance, consumption occasions, key barriers, and growth opportunities.  The German sample size of the research is 1008 and the field work was done in the period 20/11/2025 – 01/12/2025. 

This report aims to provide a holistic view of protein consumption, defining the role of different fish and seafood proteins within the broader protein landscape, and identifying their current performance, consumption occasions, key barriers, and growth opportunities.  The Italian sample size of the research is 1000 and the field work was done in the period 20/11/2025 – 01/12/2025. 

NSC together with Team Norway in Japan has in collaboration with the analysis company Ipsos investigated what the Japanese associate with Norway and how strong Norway's brand value are in comparisons with competing nations. Norway is the most salient Nordic country among the Japanese public, and strong associations when thinking about Norway is salmon, cold, nature and fjords. A new and unexpected association is Erling Haaland.