Salmon seminar in Milan

The seminar will be followed by an aperitivo, networking and a cooking-show with Chef Hiro at the same venue to celebrate the International Sushi Day. The day after, 19th of June, we will visit three retail stores in Milan to have a look at the seafood products offered in this channel. This is first and foremost for the participants travelling from Norway.

At this year's seminar you will gain updated insight into the seafood market in Italy, with a particular focus on salmon. You can expect an update on macroeconomic conditions, sustainability, supply and product flows, developments in both the grocery and restaurant sectors, as well as the latest consumer trends. Among the speakers, we have representatives from the grocery, HoReCa, analysis and bank sector.

The seminar is an important meeting place for players in the value chain, and together we will explore and discuss the possibilities for further growth in Italy's seafood market. More information about the program can be found below.

Registration

Norwegian participants, please register here.
Italian participants, please register here.

Program

14:30-15:00 Registration and welcome coffee

15:00 – 15:15 Introduction

• Opening by the Norwegian Seafood Council
• Welcome by the Norwegian Embassy in Rome,
  Erling Hoem, Minister Counsellor & Deputy Head of Mission

15:15 – 16:15 First session

• The salmon market: Long-term drivers and outlook
  Speaker: Dag Sletmo – Vice President, DNB
• Sustainability matters: Making a difference with Seafood from Norway
  Speaker: Bjørn-Erik Stabell, Head of strategy and sustainability, Norwegian Seafood Council
• Out of home market dynamics and trends
  Speaker: Linda Moreschi, Senior Manager, Circana

16:15-16:45 Coffee break

16:45-18:00 Second session

• What are the latest shopper trends for FMCG, seafood and salmon in Italy?
  Marco Pellizzoni – Direttore Commerciale, Consumer Panel & Services, GfK Italy

• How is the seafood and salmon category performing in retail, and what about the future?
  Speaker: Marco Fiori, Head of Category Purchasing Fish, Coop Italia

• What did we achieve in 2023 and how will we support future growth?
  Speaker: Tom-Jørgen Gangsø – Director Italy, Norwegian Seafood Council

18:00-19:30 - Aperitivo, networking and show-cooking with Chef Hiro to celebrate the International Sushi Day.

Retail Tour (for those travelling from Norway)

On the 19th of June we will visit three different retail stores in Milan to have a look at the product assortment of seafood. We will take off from the seminar hotel (NH Milano CityLife) at 09:30 and we will be back at the same hotel at approximately 13:00. If you would like to participate, send an email to tg@seafood.no or jfm@seafood.no. This part is first and foremost for the ones coming to the seminar from Norway.

Please feel free to contact us with questions related to the seminar or the Italian market in general.