The new animated film ViQueens tells a fresh story about Norwegian Vikings, with seafood playing a central role. The Norwegian Seafood Council’s collaboration with Zwart Arbeid and ViQueens is now gaining momentum, and the film is approaching its Norwegian premiere. Now, the rest of the Norwegian seafood industry is invited to join the adventure.
A Film About Vikings and Norway’s Maritime History
The Norwegian Seafood Council is a proud partner of ViQueens, which premieres in Norway on 26 December. Following the Norwegian premiere, international releases will begin in early 2027.
The partnership between the Norwegian Seafood Council and ViQueens grew from the idea of telling the story of Norway and Norwegian seafood through the world of film, with all the creative opportunities that this brings.
The film draws on the history of the Vikings and Norway’s maritime heritage, and the role that fish and trade have played in this history.
“With ViQueens, we see an opportunity to build awareness of Seafood from Norway through culture and entertainment, rather than relying solely on traditional seafood marketing. We believe the engaging characters and exciting story offer a new and entertaining way to talk about seafood,” says Sara Møllebakken, project manager for the ViQueens partnership at the Norwegian Seafood Council.
The Norwegian Seafood Council is now inviting the Norwegian seafood industry to join the adventure:
“We are very excited to be able to introduce this opportunity to the industry. Through our co-financing program, companies can use characters and locations from the film in their own international marketing activities.”
Read more about The Joint Marketing Program for ViQueens her
See director Harald Zwart’s message to the Norwegian seafood industry in this video
Get Involved: ViQueens x Seafood from Norway Co-financing Opportunities
The Norwegian Seafood Council’s co-financing scheme supports joint marketing projects initiated by Norwegian seafood exporters and producers. Norwegian seafood companies will be able to incorporate ViQueens into eligible international co-financed marketing projects.
“We have made it possible for companies to use the approved ViQueens x Seafood from Norway universe across different channels and activities, and we have developed ready-to-use campaign elements and materials. Clear guidelines have also been developed to make it as easy as possible for companies to get involved,” explains Møllebakken.
The guidelines include information on how to use logos, images, characters and different messages. A selection of concepts and templates has also been developed for inspiration.
International Reach Through the Film
ViQueens will be distributed internationally, with several countries already confirmed for cinema and market releases. More markets will be announced on an ongoing basis.
Some of the markets where film releases have been confirmed so far include:
- USA
- Germany
- Italy
- France
While seafood plays a central role in the film’s story, the partnership is also about building awareness of Norwegian seafood beyond the cinema screen.
“Companies will be able to develop their own activities and use materials connected to the film before, during and after its release in the different markets. We hope the industry will join us in exploring how ViQueens can be incorporated into everything from events to in-store activities,” says Møllebakken.
Read more about the movie ViQueens here
Some Possible Ways to Use ViQueens x Seafood from Norway Materials
- Print materials and in-store pop-ups
- Marketing materials connected to campaigns
- Social media and other digital channels
- Activities linked to cinema releases internationally
- Norwegian seafood tastings connected to the film and other activities
The Norwegian Seafood Council will also carry out its own activities and campaigns in connection with the film’s launch in different markets.
Would Your Company Like to Use the ViQueens Universe? Here’s How to Get Involved
Who can apply?
Who can get involved?
Norwegian seafood exporters and producers can apply for co-financing through the Norwegian Seafood Council’s scheme. Please note that ViQueens materials may only be used for marketing activities outside Norway.
Read more about the Joint Marketing Program here
What kind of support is available?
Companies can apply for co-financing covering up to 50 percent of the cost of a marketing project.
How do you apply?
Applications can be submitted through the Norwegian Seafood Council’s application form for co-financed marketing initiatives.
Where can you find the design guidelines and available materials?
The design guidelines and available materials can be found on the Norwegian Seafood Council’s website.
Who can you contact at the Norwegian Seafood Council?
For questions about the co-financing scheme, please contact Jan Aleksander Enoksen. jae@seafood.no
For questions about the Norwegian Seafood Council’s partnership with ViQueens, please contact Sara Møllebakken. sm@seafood.no
